Trade Show Website Fixes: What Exhibitors & Attendees Really Want
If you’ve ever tried to find key information on a trade show or event website, you know how frustrating it can be. Recently, I posed the question on LinkedIn: …
Tag: Al Mercuro
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …
Weekly Insights: Sponsorship Strategies That Get Results
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of …
Top 10 Posts & Episodes of 2022
It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …
Smart Ways to Exhibit Green
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …