Give Attendees What They Want
When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others …
Tag: attendees
Weekly News & Insights: More Data on Young Attendees
Here’s a handy infographic highlighting just a few of the findings from the recent report published by the Center for Exhibition Industry Research (CEIR) & the Society of Independent …
Weekly News & Insights: More Trailblazer Ideas & How to Become One
Recently I shared ideas from several trailblazing shows that truly understand how to innovate for the benefit of both exhibitors and attendees. This week we’re spotlighting even more shows …
They’re Just Not That Into You
A lot of exhibitors (as well as some show organizers) still take the “Field of Dreams” approach to trade shows, believing that all they need to do is be …
Weekly News & Insights: More Perspective on What Attendees Want
Exhibitors often wish they could read attendees’ minds. The latest report from the Center for Exhibition Industry Research (CEIR), titled Exhibition Floor Interaction: What Attendees Want, may provide the …