Tag: attracting attendees

When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others …

Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …

It’s always smart to have a plan for starting conversations with attendees who approach your booth. And that doesn’t mean simply asking how they like the show or making …

Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …

There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called “Center of the …