Build a Better Trade Show Image Week: Promotions
Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …
Tag: booth attraction
How Do You Stand Out with a Small Booth?
Exhibitors in small booths often use the excuse that they can’t compete with the ones in much larger spaces. Yet some exhibitors in 10×10′ booth spaces make a big …
Do You Suffer from this Dangerous Exhibitor Disorder?
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called “Center of the …
The ABC’s of Exhibit Marketing: I is for In-booth Demos
Our quick tip this week is about how to use in-booth demos effectively. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Weekly News & Insights: Does Your Booth Attraction Make Sense?
Certain trade shows seem to inspire the more wild and wacky side of exhibitors, especially if they tend to have a young, adventurous audience. Take the recent Outdoor Retailer …