Tag: booth attraction

Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just …

Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a …

We’re in the middle of Fashion Week Season around the world, but did you know that fashion can play a role in your exhibiting? (And no, you don’t even …

Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters …