“If You Can’t Say Something Nice …”
It will soon be that time of year again when all the creepy, nasty creatures come out. No, I’m not talking about ghosts and goblins, but rather … politicians! …
Tag: booth staff
A Tale of Two Trade Shows
It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …
Build a Better Trade Show Image Week: Staff
Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …
Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …
The ABC’s of Exhibit Marketing: U is for Understand Personality Types
Nobody likes a canned sales pitch! Attendees want to be treated as individuals, so you need to learn how to relate to their various personality types. Please feel free …