Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …
Tag: booth staff
The ABC’s of Exhibit Marketing: U is for Understand Personality Types
Nobody likes a canned sales pitch! Attendees want to be treated as individuals, so you need to learn how to relate to their various personality types. Please feel free …
What Makes a Good Booth Staffer?
When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better …
YES Challenge: “Who’s the Face of Your Exhibit?”
In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …
The ABC’s of Exhibit Marketing: E is for Engage
This week’s quick tip focuses on one of the most important skills booth staffers need to know — how to Engage attendees. Please feel free to share these graphics …