What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Tag: booth staff
Are You Up for a Challenge? (Just say Y.E.S.!)
Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you …
The ABC’s of Exhibit Marketing: B is for Booth Behavior
Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first …
Exhibit Marketers Café Offers Free Teleclass: “GPS Your 2013 Exhibit Marketing”
The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows. “GPS Your 2013 Exhibit Marketing” is scheduled …
Weekly News & Insights: Happy Attendees + Happy Exhibitors + Happy Show Organizers = Happy Venues
It’s a simple formula, really. If attendees are happy they’ll come back and spend more time on the show floor, which makes exhibitors happy. When exhibitors are happy, they …