YES Challenge: “Who’s the Face of Your Exhibit?”
In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …
Tag: booth staff
The ABC’s of Exhibit Marketing: E is for Engage
This week’s quick tip focuses on one of the most important skills booth staffers need to know — how to Engage attendees. Please feel free to share these graphics …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Are You Up for a Challenge? (Just say Y.E.S.!)
Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you …
The ABC’s of Exhibit Marketing: B is for Booth Behavior
Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first …