Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. This year, I’m marking the occasion with a collection of classic tips right here on the Trade Show Insights blog. Each day, we’re focusing on a different stage of your planning strategy. And none of these is more critical to your success than today’s topic – the people who staff your booth.
What Makes a Good Booth Staffer? (podcast)
The Importance of Exhibitor Education (podcast)
What’s your greatest booth staff success story? Please share in the comments below.