Juggling dozens of logistics details — which most exhibitors must do — leaves little time for focusing on the strategy behind it all. So to educate and inspire you to get a strategy in place, I’ve teamed up with a number of other experts to offer a series of training tips, plus we’ll be issuing you some challenges to gear up for this fall’s hectic show season.
For three weeks in August, I’ll host Your Exhibit Success (Y.E.S.) Challenge, interviewing exhibit industry professionals and interacting with you right here in the Trade Show Insights blog. Each week has a different theme: Presence (exhibit design), Promotions (pre-show and in-booth), and People (booth staff and lead management). Experts scheduled to be featured during the series include:
- Katina Rigall: “Design Trends for Memorable Exhibits”
- Simon Harrop: “Incorporating Multisensory Marketing”
- Steve Lager: “How to Use Video to Promote & Engage”
- Heidi Thorne: “Creative Ideas for Promotions”
- Siobhan Connellan: “Lead Management Secrets”
- Marlys Arnold: “Who’s the Face of Your Exhibit?”
It’s like a recipe … simply throwing a list of ingredients in a bowl won’t necessarily produce the results you want. But by creating and following a strategy, your exhibit marketing plan begins to not only become more streamlined, but also more effective.
There’s no charge to participate during the Y.E.S. Challenge from August 5-23. In fact, if you’re already a subscriber to my monthly e-zine, you should have already received a notice from me, and you’ll automatically get all the weekly updates. If you’re not already in my community and want to request e-mail reminders each week, go to www.exhibitmarketerscafe.com/yeschallenge. Each reminder will detail the week’s agenda of featured experts and the accompanying Challenge, along with links to access all the materials.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.
Stop wasting money on displays that aren’t effective!
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.