What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
Tag: branding
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …
Weekly News & Insights: What’s in a Name?
Earlier this month, the National Speakers Association (NSA) announced during their convention that they were changing their name to “Platform.” And that’s when the firestorm began. Twitter and the …