Weekly Insights: Can You Pass the “Smash Your Brand” Test?

If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many aspects of communication besides sight and sound … yet few exhibitors take advantage of them all.

In this video, Simon Harrop, a leading expert in sensory branding (who you may remember as one of our guests in the YES Challenge), discusses the LICK process of sensory branding, and what it means to smash your brand. (Bet you’ll be surprised to hear where that term came from!)

How can you smash your brand to stand out on the trade show floor? Please share in the comments below!

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