If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many aspects of communication besides sight and sound … yet few exhibitors take advantage of them all.
In this video, Simon Harrop, a leading expert in sensory branding (who you may remember as one of our guests in the YES Challenge), discusses the LICK process of sensory branding, and what it means to smash your brand. (Bet you’ll be surprised to hear where that term came from!)
How can you smash your brand to stand out on the trade show floor? Please share in the comments below!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.