Back to School for Exhibitors – Part 1: Planning
Where did you learn how to exhibit? I’m betting you don’t have a degree in exhibit marketing. You probably didn’t even take classes on it in college. If you’re …
Tag: Build a Better Trade Show Image
Why Exhibitor Education Matters
Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t. And nobody should be thrown into …
Build A Better Trade Show Image Wins 2024 Best Indie Book Award™
It’s official – Build A Better Trade Show Image has been awarded the 2024 Best Indie Book Award™ (BIBA®) in the Marketing category! Thanks to all who were part …
Crafting Experiences That Captivate
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …
Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …