Back to School for Exhibitors – Part 5: Follow-up & ROI
Every exhibitor talks about ROI, but are you putting the systems in place to actually see it? It’s time to stop letting leads go cold after the show. Relationship …
Tag: Build a Better Trade Show Image
Back to School for Exhibitors – Part 4: Promotions
Over the past few weeks, we’ve explored how to design an engaging exhibit and prepare your booth staff to interact with all those attendees who will be walking the …
Back to School for Exhibitors – Part 3: People
You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry …
Back to School for Exhibitors – Part 2: Design
Designing an engaging, memorable exhibit isn’t simply about having a beautiful booth display. It’s about tying all of the elements of your exhibit plan together to create one unified …
Back to School for Exhibitors – Part 1: Planning
Where did you learn how to exhibit? I’m betting you don’t have a degree in exhibit marketing. You probably didn’t even take classes on it in college. If you’re …