The NEW edition of Build a Better Trade Show Image debuts this month – and you have all kinds of opportunities to take advantage of the celebration! Besides … …
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies. Make it a part …
There’s no reason why connecting with people at a trade show should be limited to the booth – in fact, it shouldn’t be. There are plenty of other opportunities to …
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …
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