Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …
Tag: exhibitor education
Back-to-School Lessons for Exhibitors
It’s that time of year … everyone’s going back to school, and exhibitors should be too! Click through the slides below to review a few basic lessons to brush …
Weekly Insights: Recipe for Exhibitor & Sponsor Relations
As a trade show organizer, it’s not that complicated to develop good relationships with your exhibitors and sponsors – especially if you follow a basic recipe. Note: This video …
Exhibit Marketers Academy is Now Open!
Being successful in a trade show booth isn’t automatic. Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert …
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …