Being successful in a trade show booth isn’t automatic. Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert …
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they …
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …
This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and strengths to the field, there’s one thing that’s certain: …
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