Exhibit Marketers Academy is Now Open!
Being successful in a trade show booth isn’t automatic. Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert …
Tag: exhibitor education
Exhibitor Retention Begins with Appreciation
According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …
Weekly Insights: Showing Appreciation to Exhibitors
One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they …
Weekly Insights: Do Exhibitors Know Who Owns the Show?
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …
What is the Key Strategy of Champions?
This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and strengths to the field, there’s one thing that’s certain: …