Being successful in a trade show booth isn’t automatic.
Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert the first time you sit down at a piano, no one should be thrown into a trade show booth without appropriate education.
According to trade show industry studies, over half of exhibiting companies fail to provide training for their staff, and as many as 86 percent of staffers have never received even one hour of training!
That’s why I created the Exhibit Marketers Academy, an online library of classes so that exhibitors can now access training anytime, anywhere, using any of their chosen devices.
