Enhance Your Exhibit Strategy with AI Tools
When you hear AI, you probably think of ChatGPT, right? But there are SO many other tools out there! Or perhaps you’re feeling a bit overwhelmed (or skeptical) about …
Tag: follow-up
Let Your Goals Be Your Guide
When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, …
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
5 Ways Exhibitors Sabotage Their Success
I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. (UPDATE: Since that …
Weekly Insights: Cool Tool for Client Management
Do you struggle to manage the follow-up after a trade show? Is your CRM more of a torture device than a handy tool? I feel your pain! For years, …