2020 Perspective (as Predicted in 2010)
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in the future. Now that we’ve arrived at that milestone, …
Tag: GenY
Weekly Insights: What Will Your Show (or Association) Audience Look Like in 20 Years?
It’s not necessarily a new topic: the average age of association members (and therefore trade show participants) is increasing. Organizations have been focused for years on recruiting more Millennials, …
Weekly Insights: Millennials Say “Show Me the ROI”
It’s no secret that Millennials, or GenY, now make up a major part of today’s workforce. Yet that doesn’t seem to hold true when you look at the population …
Weekly News & Insights: More Data on Young Attendees
Here’s a handy infographic highlighting just a few of the findings from the recent report published by the Center for Exhibition Industry Research (CEIR) & the Society of Independent …
Weekly News & Insights: Attracting Young Attendees
The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …