Tag: GenY

In case you hadn’t noticed, the average age of attendees at many shows is rising, so it’s more important than ever to start appealing to a younger audience. Please …

“Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how many trade show exhibitors are really putting them into practice? Although trade shows …

Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …

Although it was a short work week, here are some tidbits from the first few days of 2012: How Many Exhibitions, Venues Are There? According to a recent study …