Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …
Tag: in-booth activities
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
Weekly Insights: A Booth Attraction that Makes Scents
One common challenge when incorporating booth attractions: often they fail to attract the right kind of traffic. But that wasn’t the case for Hilton Worldwide at IMEX America. They …
How Do You Stand Out with a Small Booth?
Exhibitors in small booths often use the excuse that they can’t compete with the ones in much larger spaces. Yet some exhibitors in 10×10′ booth spaces make a big …
The ABC’s of Exhibit Marketing: Z is for Zones
We’ve arrived at the end of our ABC’s series with a concept that works for any size of booth: dividing into activity zones. Please feel free to share these …