Tag: infographic

There’s never been a more important time for leaders to step up in the trade show and events industry. We must innovate to push the industry forward, not hold …

Trends may come and go, but leaders know when to get on board. What’s even better? Know how to spot great ideas before they’ve even become trends.

Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …

Trade shows and conferences are not about a one-week event – they’re an incubator for growing a community. So don’t let that community dissolve once the show floor closes. …

Sometimes we set the bar too low, striving to only meet our audience’s expectations. It’s time to focus on exceeding those expectations, whether for exhibitors or attendees. How might …