There’s never been a more important time for leaders to step up in the trade show and events industry. We must innovate to push the industry forward, not hold it back.
Think you might not have what it takes to be a leader? Think again!
Check out this list of important qualities – celebrate the ones you already have and note the areas where you need to improve.
We’re all eagerly watching for new leaders to emerge!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
