Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs.
Instead, engage them in conversation to answer their questions and explain or demonstrate how your product or service works. Do this step well and no “pitch” will be needed!
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
