What Would Shakespeare Say to Exhibitors?
Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had …
Tag: involve attendees
Connect, Don’t Pitch!
Wondering why attendees aren’t responding to you? This could be why … (Feel free to share this graphic with other exhibitors who need the reminder.)
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …
Why You Must Get Attendees Involved
Ever wondered why simply telling attendees about your company or products just doesn’t seem to sink in? Here’s why.