Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …
Tag: involve attendees
Weekly Insights: How to Understand Prospects’ Needs
It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions …
What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …
Connect, Don’t Pitch!
Wondering why attendees aren’t responding to you? This could be why … (Feel free to share this graphic with other exhibitors who need the reminder.)
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …