YES Challenge: “Lead Management Secrets”
Earlier in the YES Challenge, we covered Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones …
Tag: lead management
Are You Attracting Attention … or Just Clogging the Aisles?
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in …
Weekly News & Insights – Is Lead Gathering Stuck in the 20th Century?
A recent study released by the Center for Exhibition Industry Research (CEIR) shows that the majority of exhibitors (74 percent) use show-provided lead retrieval systems to capture trade show …
3 Costly Lead Management Mistakes to Avoid
No matter whether you’re brand new to exhibit marketing or have been exhibiting at trade shows for years, there’s one area where your mistakes are costing you – big …
What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …