What are you doing with your leads?
Most exhibitors are good at generating leads on the show floor, but it’s what you do with them after the show closes that really matters! (Feel free to share …
Tag: lead management
Are You Nurturing Your Leads?
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or later, according to …
Build a Better Trade Show Image Week: Follow-Up
As we wrap up Build a Better Trade Show Image Week for this year, I want to shine the spotlight on what happens (or should be happening) after the …
Scary Tales of Trade Show Follow-Up
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many exhibitors …
The ABC’s of Exhibit Marketing: Q is for Qualify
Today’s tip is about being strategic during your in-booth conversations with attendees to insure you’re getting highly qualified leads. Please feel free to share these graphics with anyone you …