Back to School for Exhibitors – Part 5: Follow-up & ROI
Every exhibitor talks about ROI, but are you putting the systems in place to actually see it? It’s time to stop letting leads go cold after the show. Relationship …
Tag: lead nurturing
Weekly Insights: Taking a Long-Term Perspective on Leads
One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. …
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
Beyond Business Cards: Trade Show Lead Management Essentials
If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about how many business cards they collected. The problem is …
6 Keys to Managing & Nurturing Leads
It’s an ongoing problem among exhibitors: too many carefully-gathered leads end up leading nowhere! But it doesn’t have to be that way. There are simple steps you can implement …