If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about how many business cards they collected. The problem is …
It’s an ongoing problem among exhibitors: too many carefully-gathered leads end up leading nowhere! But it doesn’t have to be that way. There are simple steps you can implement …
The trade show has ended and you went home with a stack of leads. (Congrats!) Now you’re ready to begin your follow-up strategy. (You do have one, right?) But …
It’s a long-time complaint from exhibit marketers: after spending days working hard on the show floor, they hand over the leads to the sales department and nothing happens. But …
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
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