Tag: lead nurturing

The trade show has ended and you went home with a stack of leads. (Congrats!) Now you’re ready to begin your follow-up strategy. (You do have one, right?) But …

It’s a long-time complaint from exhibit marketers: after spending days working hard on the show floor, they hand over the leads to the sales department and nothing happens. But …

In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …

Often exhibitors get discouraged when they don’t see immediate results during or in the days right after the trade show. But sometimes those connections can pay off months or …

How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply …