One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile.
That’s just not realistic!
Depending on the cost of your product, your audience’s decision-making timeline … or an infinite number of other factors, that conversion from lead to client may take 6-18 months. So don’t lose them somewhere along in the process!
The key is to have a strategy for nurturing your leads through the process. Instead of viewing them as “leads,” think of them as “future friends and customers,” and let that guide your follow-up system.
Wondering where to start? Check out these podcasts/posts:
- 6 Keys to Managing & Nurturing Leads
- Beyond Business Cards: Trade Show Lead Management Essentials
- 5 Ways to Keep Your Leads from Slipping Away
- How to Create a Post-Show Lead Nurturing System (podcast interview with Sandra Martini)
Looking for ways to maximize your exhibit results?
Get the book that thousands of exhibitors have used to improve everything from their exhibit display to booth staff to post-show follow up and more!
