What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …
Tag: marketing strategy
Interview with Marlys Arnold at EXHIBITOR Live 2015
Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing …
Weekly Insights: Trade Shows are One Piece of the Marketing Pie
Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of …