Tag: Mel White

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

As this bewildering year draws to a close, it’s time to look back on our most popular posts and podcast episodes. Be sure to check out any you might …

The goal for Spark was not to simply create a two-day event – it was to ignite the conversation about how to move the trade show and events industry …

It’s time to review the most popular posts from this past unbelievable year. Be sure to check out any you might have missed – many of which are encore …

It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …