But there’s one aspect of future shows that’s getting very little attention these days.
- Accommodating traffic flow restrictions
- Implementing tech tools
- Adapting your booth layout for each show
- Incorporating lessons learned from virtual shows
Here are links to items mentioned in the interview:
- Trade Show Design Challenges in a Post-COVID World (Mel’s article)
- Adapting Exhibits for the (Near) Future
- Classic Exhibits
About Mel White:
Early in his career, Mel worked for two different exhibit design firms. Then he briefly left the industry for a career in technology, only to be drawn back to the trade show world. For the past 16 years, he’s been with Classic Exhibits, and now serves as their Vice President of Marketing and Business Development. He is a strong advocate for his customers, Classic distributors, and the trade show industry as a whole.
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.