Mel White – Trade Show Insights

Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

5 Pleasant Post-Pandemic Design Surprises

The goal for Spark was not to simply create a two-day event – it was to ignite the conversation about how to move the trade show and events industry …

Exhibit Design in a Post-COVID World

It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …

Tag: Mel White

Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy

Top 10 Posts & Episodes of 2021

5 Pleasant Post-Pandemic Design Surprises

Top 10 Posts of 2020

Exhibit Design in a Post-COVID World

Tag: Mel White

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