Stop Dazzling. Start Connecting.
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …
Tag: personalized experience
How to Create Memorable Experiences Now
It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed …
Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …
Weekly Insights: Are You Providing an Experience Attendees Value?
When you dine out, there are nearly endless options. (Kind of like exhibits on the show floor!) So then what makes one restaurant worthy of charging $300 or more …
How to Create Connections at Trade Shows
One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …