Wondering what trends you should be studying – and implementing – for your trade shows?
This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You can read the complete transcript online, but here are the top categories, as mentioned during the chat (in no particular order):
- Concierge-level service
- Creating experiences
So what are you focused on improving this year? Which of these areas will you be implementing at your upcoming shows? Please share in the comments!