When you dine out, there are nearly endless options. (Kind of like exhibits on the show floor!) So then what makes one restaurant worthy of charging $300 or more per plate?
Hint: They provide an experience that’s priceless.
Watch this short video for inspiration to create similar experiences for attendees at your next show – no matter whether you’re an exhibitor or a show organizer. Then take a minute to share your ideas in the comments below!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
