Tag: Sandra Martini

Every exhibitor talks about ROI, but are you putting the systems in place to actually see it? It’s time to stop letting leads go cold after the show. Relationship …

Ever feel like your to-do list is managing you, instead of the other way around? In the world of trade shows and events, it definitely can seem like there’s …

Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many …