These days, show managers are looking to do more with less, yet still grow their shows. As a result, they often struggle to find ways to test out new …
Exhibiting is not an “us or them” experience. You’ll discover greater success as an exhibitor when you team up with the show’s organizers. Please feel free to share these …
Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many …
In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How …
Back in 1936, when Dale Carnegie published his famous How to Win Friends and Influence People, he shared a list of six ways to make people like you: Be …