Tag: sponsorship

It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …

It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor …

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And …

Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought …

Many exhibitors think that sponsorships are only for the big guys – you know, those companies who already have large island booths and big budgets. Actually sponsorships are often …