Weekly Insights: Using a Sponsorship to Entertain

Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”?

Emirates Airlines thought about how they could connect with the audience at a baseball game, so they brought their cabin crew out on the field before the game. Watch the video below to see what they did and how the audience responded.

How can you start by thinking audience-first and build your sponsorships around the audience experience? Please share your thoughts in the comments below.

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