Tag: staff training

You’re standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You’ve spent serious …

This episode was originally published as a blog post here on Trade Show Insights. It’s since become a classic, because the problem never really goes away. So now we’ve …

Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …

Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything …