staff training – Trade Show Insights

Bridging the Gap: Aligning Sales & Marketing Objectives

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …

Improv Skills for Booth Staff

Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything …

Who Should (and Shouldn’t) Be Staffing Your Booth

If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times …

Success Strategies for Small Exhibits

It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …

6 Reasons You’re Not Successful at Trade Shows

It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost …

Tag: staff training

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