Lately I’ve been having a lot of conversations around booth staffing.
Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they even show up at the appropriate time.
Attendees are annoyed that staffers pounce on them or shove materials at them as they pass by the booth.
Now these aren’t new challenges by any means. Bad booth staff may be an ongoing problem for many exhibit team leaders (even you) – but it’s not unsolvable.
Over the years, I’ve worked with many exhibit teams to improve their booth staff behavior. I’ve also done a number of previous blog posts and podcast episodes with booth staffing tips.
So for this episode, we’re diving into the Trade Show Insights archives for some booth staff strategies.
You’ll hear clips from (click to listen to the full episodes or read the blog post):
- Booth Staff Behavior (from Season 1)
- What Makes a Good Booth Staffer (TSI8.12)
- Who Should (and Shouldn’t) Be Staffing Your Booth (TSI14.1)
- What is the Key Strategy of Champions? (TSI12.1)
- plus a mention of the blog post, “The Challenge of Using Salespeople as Booth Staff”
For a more in-depth look at what exhibitor education is and why it matters, check out the Exhibitor Education Manifesto I wrote a few years ago. You’ll find a PDF copy you can download for free at ExhibitMarketersCafe.com/manifesto. (It only takes about 10 minutes to read.)
And if you or your exhibit team is looking for the coaching, training and skills needed to be more effective in your booth, check out the variety of tools available in the Exhibit Marketers Café or contact me to schedule your customized training.
