What Do Football & Trade Shows Have in Common?

October 12, 2026

🎶 Are you ready for some Trade Shows? 🎶

So what does football have to do with exhibiting?

Turns out quite a bit.

Your team needs the right kind of prep before heading out on the field (aka the show floor).

Without a clear game plan, your staff might:

Deliver the wrong message
Miss opportunities to engage the right attendees
Fail to appropriately qualify leads
Drop the ball on the follow-up

Strategy + training gets everyone prepared & working toward the same goal.

Exhibit Marketing Camp provides you with the playbook, the coach, & the practice field.

It’s a 4-week online sprint … no travel required.
We kick off Nov. 2. (With a strategic break over Thanksgiving week.)

About The Author

Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.