Tag: team

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …

It’s a long-time complaint from exhibit marketers: after spending days working hard on the show floor, they hand over the leads to the sales department and nothing happens. But …

I’m not a big sports fan, but I do know that it’s a lot more fun to watch a team who works together toward winning than one where just …

Exhibiting is not an “us or them” experience. You’ll discover greater success as an exhibitor when you team up with the show’s organizers. Please feel free to share these …

Back to-school basics for exhibit marketers from Marlys Arnold