Back to School for Exhibitors – Part 4: Promotions
Over the past few weeks, we’ve explored how to design an engaging exhibit and prepare your booth staff to interact with all those attendees who will be walking the …
Tag: video marketing
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …
Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy
In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …
Top 10 Posts & Episodes of 2022
It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …
Smart Strategies for Video Marketing
The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, …