Smart Strategies for Video Marketing

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The results are in … video is the champion of online content, and you better get in the game.

But how do you create videos that get watched, shared, and remembered?

Get advice from an expert!

Now I don’t profess to be an expert when it comes to video. So I invited my friend, Lou Bortone, to be our guest on Virtual Lunch. Lou is a former executive at E! Entertainment Television as well as an online video guru. In this rebroadcast he shares helpful tips you can put to use before, during and after your trade shows and events – as well as in your everyday marketing. Learn how to:

  • Craft a story that connects with your audience
  • Create personalized videos
  • Discover the right types of video for your goals

Here are the links to resources mentioned during the interview:

(Note: Some links on this page are affiliate links, which means if you click on them and choose to purchase I may receive a small commission or other compensation. You will not pay more for buying a product through these links. I’m disclosing this in accordance with FTC regulations regarding endorsements.)

If you still want more, here are a few previous posts from Trade Show Insights to get your creative juices flowing:

About Lou Bortone

Lou Bortone
Lou Bortone

Lou Bortone has been a pioneer and thought leader in the online video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of “Video Marketing Rules: How to Win in a World Gone Video.”


(transcript coming soon)

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