Death of a Trade Show; Birth of a Trend

Two recent headlines from EXPO Magazine prompted a further look:

These two headlines seem to be contradiction each other — just as the Javits begins a somewhat controversial $1.7 billion expansion, it loses one of its longstanding major shows, the Incentive Show. But along with the cancellation, VNU Business Media (producers of the Incentive Show) announced it will be replaced with a Virtual Incentive Show.

(Be sure to click “Read More” to view additional links!)

You can read more about this change in articles from:

To learn more about the trend of virtual shows:

And check out some actual show site examples:

Join us for Virtual Lunch in the Café!Click here to learn more
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