They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it’s only appropriate that we start out talking about setting goals – how to make them achievable and measurable. We’ll also talk about how to know which shows to put into your overall exhibit plan.
Industry News:
- IAEM changes its name to IAEE
- More shows are using podcasts to market to attendees – Check out the Consumer Electronics Show (CES) podcast
- Retail Trends for 2007 – How can you incorporate these into your next exhibit?
Catch my presentation at the Exhibitor Show in Las Vegas on March 29:
“Driven to Success: Enhance Your Marketing with Road Shows & Events”
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