Technology, food, and human interactions are all included in this list of people and things that will shape consumer behavior in the coming 12 months. JWT Intelligence has released their seventh annual forecast of consumer trends, and they’ve proven to be pretty accurate in the past.
Check out the complete list on Slideshare (shown below), or view a summary of 10 Trends on the JWT site. As you view the list, think about which items you believe will influence the world of meetings and trade shows. Here are the six I choose as most applicable (not in order of importance):
- #5 – Anywhere, any-way shopping (covered in a previous post)
- #8 – The Attention Economy
- #12 – BYOD – Bring Your Own Device
- #34 – Hydration Stations (Can you say “sponsorship opportunity”?)
- #55 – Play as a Competitive Advantage
- #90 – Video-grams
(Thanks to Mel White for pointing this report out in the Classic Exhibits blog!)
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.