Social Media Tools for Trade Shows

There’s no doubt that gadgets and apps have taken the trade show world by storm, but just how efficiently are you using the latest tools? Here are some resources to get you up to speed.

This list of 50 apps contains some handy ones for road-warrior trade show pros, including Alfred or Fondu (restaurant finders), CardMunch (converts business cards to digital contacts), SpringPad (personal assistant), and of course two rising stars –Instagram and Pinterest.

A recent study released by Event Survey Group sheds some light on how attendees are using social media regarding events, and it may not be how you think. And speaking of your social media sites, you are measuring results, right? Check out this infographic to learn why you should be, and what to measure.

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