Social Media Tools for Trade Shows

There’s no doubt that gadgets and apps have taken the trade show world by storm, but just how efficiently are you using the latest tools? Here are some resources to get you up to speed.

This list of 50 apps contains some handy ones for road-warrior trade show pros, including Alfred or Fondu (restaurant finders), CardMunch (converts business cards to digital contacts), SpringPad (personal assistant), and of course two rising stars –Instagram and Pinterest.

A recent study released by Event Survey Group sheds some light on how attendees are using social media regarding events, and it may not be how you think. And speaking of your social media sites, you are measuring results, right? Check out this infographic to learn why you should be, and what to measure.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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